RAILS

The Californian-born brand that defines off-duty, laid-back cool. Founded by Jeff Abrams in 2006, Abrams was inspired through living abroad in Europe & travelling via the Eurail - hence, informing the label’s namesake, Rails. Rails launched into notoriety with the launch of its buttery-soft, cashmere-like Tencel-rayon Hunter shirt, thus markedly shaping Rails into a global brand with a cult following. Expect velvety soft plaid button-downs, whimsical prints, & chambray denim as it captures the essence of SoCal sophistication with an effortless aesthetic distinctly theirs.